GA4 is a new kind of property designed for the future of measurement: 

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• Collects both website and app data to better understand the customer journey
• Uses event-based data instead of session-based
• Includes privacy controls such as cookieless measurement, and behavioral and key event modeling
• Predictive capabilities offer guidance without complex models
• Direct integrations to media platforms help drive actions on your website or app

There are three ways to get started if you are an editor or administrator:

Option 1: Set up Analytics data collection for the first time

Do this if you’re new to Analytics and ready to collect data for your website and/or app. 

Option 2: Add Google Analytics 4 to a site with Universal Analytics (Analytics “classic”)  

The GA4 Setup Assistant adds a Google Analytics 4 property alongside your existing Universal Analytics property. You'll still be able to access your Universal Analytics property and view reports based on your historical data. You can access both properties using the property selector in the Admin area.

Option 3: Add Google Analytics 4 to a website builder platform or CMS (content management system)

Do this if you use a CMS-hosted (Content Management System) website, e.g. a website created using Wix, WordPress, Drupal, Squarespace, GoDaddy, WooCommerce, Shopify, Magento, Awesome Motive, HubSpot, etc.

To upgrade from Firebase:

1. Log in to your Firebase console.
2. In the left pane, click Analytics > Dashboard.
3. Click the “Begin upgrade” button in the banner at the top of the page.
4. Follow on-screen instructions to complete the upgrade.

If you received an email from Google Analytics or Firebase with a list of eligible projects for upgrade, the list may not be comprehensive and you may have additional projects available to upgrade. We recommend you visit each project in order to complete the upgrade.

Once you upgrade, you will be able to conduct your app analytics in the Firebase console and in Google Analytics. You’ll still have the same dashboards and workflows you use today within Firebase, as well as the new capabilities listed above within the Google Analytics interface.

• Privacy-centric: Access different privacy settings and controls that give you flexibility in meeting user privacy requirements and regulations.
• Improved App campaign performance: Enable performance benefits like faster App campaign ramp-up, advanced bidding strategies, and audience management tools to help you reach users that meet your business objectives.
• Comprehensive measurement across channels and platforms: Get a holistic view of performance, across your website and iOS or Android app. If you’re already using a Google-approved App Attribution Partner, use GA4 as a complementary measurement solution.

To enable all of the above GA4 features and performance benefits, you will need to:

1. Integrate your app with the Google Analytics for Firebase SDK.
2. Begin collecting events.
3. Enable Google Analytics 4 for your project.
4. Mark events as conversions.
5. Link your Google Ads and GA4 accounts.
6. Import GA4 conversion events into Google Ads.
7. Bid on GA4 conversion events.

Explore this guide to get more details on the steps you need to take to get started.

In Admin, under Data display, click Events. Turn on the switch in the “Mark as key event” column. Make sure to mark required events, the ones you plan to use for bidding in your App Campaigns, as key events. Learn more about marking events as key events